Share the Good News - Start a Principal's Blog

One of a principal's most important roles is to advocate for their school. That includes sharing information with staff, students, families and community. Communication occurs in many ways but increasingly various forms of social media technology are used to spread the "good news" about your school.  One tool is a blog, basically a website that functions as an online journal. What's good about a blog is that you can control the content and make it what you want.

Partrick Larkin, 2012 NASSP Digital Principal, identified reasons for beginning a blog. Principals are generally pretty proud of their school. They want to share newsworthy things about students and co-curricular activities. They have great teachers who are doing great things in their classroom. And they want to improve communication with both families and community.  Once you begin your blog you can add a link from your school's website and you can share it with teachers and other staff. Here's a link to Larkin's article about how to get started. And here are some other examples of blogs maintained by school leaders.

• A Principal's Reflections - Eric Sheninger, New Milford HS (NJ) - http://esheninger.blogspot.com
• Learning in Burlington - Patrick Larkin, Burlington (MA) - http://LearningInBurlington.blogspot.com

I'd enjoy learning from you about how you communicate with families and community and what you think about starting a principal's blog.

BYOT - Bring Your Own Technology

Many schools have begun to encourage students to bring their mobile phone or tablet to school so that they can use it during class to access instructional resources, participate in online discussions and interact with curricular materials. It's called "BYOT - Bring Your Own Technology" and a recent study by the Pew Internet and American Life Project found that 73% of Advanced Placement and National Writing Project teachers have students use the technology in class to complete assignments. Dan Domenech of the American Association of School Administrators reports that about 25% of schools now allow phones. George Fornero, a Chicago area superintendent described his districts rationale. "The kids taught us a lesson. They're still going to bring their phones anyway, so let's allow them to use them in a constructive way." More detail about these initiatives is available from a recent USA Today article. 

 I'd enjoy learning from you about whether your school welcomes student use of phones and tablets on campus. 

Mandating Social Media Education

New Jersey is considering a law that would require middle schools teach students about the acceptable use of social media. The law would have students learn about the appropriate use of social media, cyber security and preventing cyber bullying. Legislators say they recognize the powerful impact of social media on students and they want to assure that they don't make foolish mistakes that may impact them for the rest of their lives.

Sounds like a great idea to me. I'd like to know what you think about this proposal.

Power of the "Tweet" - Building a PLN

A Personal Learning Network (PLN) is one way to stay collected with trends and issues in your field and to work, and share, collaboratively. Social media is a great way to create and maintain your PLN. PLN's are really useful because you can connect with those individuals and groups that best meet your needs. The benefits include

• access to useful resources and information;
• ability to search for new tools and innovative practices;
• thoughtful suggestions and critique of your ideas;
• helping you to think more deeply about your work;
• meeting professional contacts for job growth.

A virtual PLN can be created using social media like Twitter. A recent article by Tom Murray, Director of Technology and Cyber Education for the Quakertown School District in Bucks County, PA describes the benefits of a virtual PLN using Twitter.

Howard Johnston and I describe how to create and maintain a PLN in our book The School Leader's Guide to Social Media from Eye on Education. We'd enjoy learning about how you use PLN's to improve your work.

Using Facebook with Students

Social media has become an useful instructional tool and is used by more and more teachers to interact with their students and by principals to communicate with families and community. A recent report found that more than 70% of Americans have an account.

But there are legitimate concerns about how teachers and other employees use Facebook and other forms of social media with their students. In a recent post, Lisa Nielson provided five best practices for teachers when they use Facebook with students. At the top of the list is the importance of maintaining a professional demeanor and not mixing your personal site with your professional one. Nielson says, "You can create a page or group that students can "like" or "join" without being one another's friend or seeing one another's feed." That's really important. Nielson's other tips are equally useful.

In The School Leader's Guide to Social Media Howard Johnston and I share other ideas about how teachers can use social media like Facebook to improve instruction and how school leaders can use social media to improve communication. We'd welcome your thoughts about the use of social media in schools.

Last "Backpack Generation"

Technology is becoming far more prevalent in classrooms. Some schools have adopted BYOD (Bring Your Own Device) programs that encourage students to bring and use their own tablets, Smartphones, and other technology in school. Rather than being a distraction, technology has become an indispensable tool for both students and teachers.

This morning I read an interesting article in the ASCD SmartBrief about teaching today's students, often referred to as the last "backpack generation." Zachary Walker captures the excitement about mobile learning and provides three really useful reminders for teachers. He emphasizes that mobile learning is not about the tools, but all about student learning. They are important reminders.

We'd enjoy hearing from you about technology is shaping your work and impacting your students and they're learning.

Social Media Policy: Current Trends

Social media is a term used to describe a lot of things. For many of us we associate it with Facebook or Twitter and we never think about the countless other ways we use social media technology in our professional and personal lives. Our most commonly used social media device is our phone, often called a "smart phone." Cell phones are no longer used for just making calls. They are now used for locating things on the Internet, sending short messages to friends or family, watching television shows or even movies, reading books, and locating a good restaurant or a nearby coffee shop. In other words, for many of us, our social media device (our cell phone) has become indispensable.

I work a lot with principals, superintendents and people who aspire to those roles. When I mention social media they often describe the perils of its availability and use in their schools. But more recently the tone of these conversations is changing from "how do I ban them" to "how do we use them effectively." That's a monumental shift and recognizes that social media technology and social media devices are just not going away. Some schools have adopted BYOD (Bring Your Own Device) policies that encourage students to bring and use their social media devices for instructional activities.

As a school leader how do you manage social media technology among your students and your employees. What sort of policy might you consider? What type of policy would be appropriate given the prevalence of social media devices and the powerful tools that social media provides for communication, collaboration, and teaching and learning? 

One of my favorite online journals is THE Journal, a publication about current and emerging issues involving technology. Ruth Reynard wrote a really insightful article discussing current policy trends that try to control social media. She offers really useful ideas about how to shape policy so that social media is used appropriately and not in a harmful way.

In The School Leader's Guide to Social Media Howard Johnston and I discuss many of the same issues and provide examples of tools and strategies for using social media in schools. We'd really enjoy hearing from you about how social media is shaping your school and its instructional program.

Social Media Sessions at AMLE

Howard and I are speaking at the 39th Annual Conference For Middle Level Education sponsored by AMLE (Association for Middle Level Education) and formerly the National Middle School Association in Portland on November 8-10. Two sessions will focus on the use of social media in schools.

Fri Nov 9 - Social Media: Schools in the Digital Age - Access PPT Here
10 - 11:15 am - A107 Convention Center

Sat Nov 10 - Social Media: School Leadership in the Digital Age - Access PPT Here
8 - 9:15 am - A103 Convention Center

We're looking forward to the opportunity to talk with middle grades teachers and school leaders about the use of social media in their schools. 

Fake e-Identities

Recently there have been several cases where teens created fake Facebook or Twitter accounts as a way to bully peers or to make it appear that the principal was sending offensive comments. These false accounts are forcing schools to deal with the behavior. In many states these false identities would violate the law and are a form of identity theft or cyber-impersonation. Thirty-eight states have laws against "electronic harassment" and fourteen ban "cyberbullying."

In most cases, the victim is unaware that the false identity has been created and in some cases must deal with the negative response to the posts.

There is murky legal guidance about the extent to which schools can police off-site social media accounts and fake social media profiles. In two separate cases, the 3rd Circuit Court of Appeals ruled punishments of students unconstitutional (J.S. v. Blue Mountain School District; Layshock v. Hermitage School District). The most prudent approach may be simply to refer the case to local law enforcement agencies who have far clearer opportunities for enforcing state law in this area.

Social Media: School Leadership in the Digital Age

Our presentation on "School Leadership in the Digital Age" takes place on Saturday March 10 at 7:30 am in Room 5 of the Tampa Convention Center. We'll share tips that principals can immediately use to use social media to improve their schools. Topics include social media and school safety, social media and school management, and social media and enhanced learning. The presentation can be downloaded HERE.

Technology and Teacher Observations

A growing trend is for principals to use iPads and other mobile devices to gather information when they observe teacher. A number of apps are now available, some customized for individual school districts. They make it easier and more efficient for principals to gather information and share it with teachers. We have not used, nor recommend, any of these apps but we have talked with principals who routinely use them in their work. Note that not every app is compatible with every mobile device.

Here are just a few of the observation apps on the market.

• eWalk (www.media-x.com/ProductseWalk.html)
• GoObserve (http://observe.goknow.com/)
• Observation 360 (www.schoolimprovement.com/products/observation360)
• LookFor Classroom Observations (http://lookforapp.com/index.php)
• Teachscape Walk (www.teachscape.com/products/walkthrough)

We'd enjoy hearing from you about your use of mobile devices to gather and share information during your classroom observations.