Social Media: School Leadership in the Digital Age

Our presentation on "School Leadership in the Digital Age" takes place on Saturday March 10 at 7:30 am in Room 5 of the Tampa Convention Center. We'll share tips that principals can immediately use to use social media to improve their schools. Topics include social media and school safety, social media and school management, and social media and enhanced learning. The presentation can be downloaded HERE.

A School Wide Plan for Student Achievement: the J. Lloyd Trump Lecture, NASSP Annual Convention

Howard Johnston is presenting the J. Lloyd Trump Lecture at NASSP's Annual Conference in Tampa on March 9, 2012.  The topic is on creating a school wide model and plan for boosting student achievement and test performance. From here, you can download Howard's Power Point Presentation and access the other resources he uses in his presentation:
(1) Powerpoint -- Raising Student Achievement: A School Wide Model and Plan.  The J. Lloyd Trump Lecture. (2) School Wide Culture Assessment Guide.
(3) Timeline for Principals -- Promoting Culture of Achievement and College-Going

Unfriending---a New Trend?

A new study (Madden, 2012) from the Pew Internet and American Life Project found a growing trend among social media users---unfriending. Managing your online profile comes at a time of greater concern for privacy, concern about how one is portrayed online, and concern that "oversharing" can negatively impact business and social contacts.

While social media sites continue their exponential growth, a growing concern about privacy has resulted in 63% of users reporting that they have deleted people from their friends list, an increase since the last study in 2009. The study also reported that 58% of users share their profile with only a close group of friends or relatives while only 20% make their profiles public.

This trend reflects concern with privacy and the amount of information easily available about an individual through their online profiles. As sites like Facebook launch new features such as Timeline, that put historic data "front and center" on the profile, people are concerned about what they've posted and how they may have been "tagged" in the postings of others. Privacy concerns were greater among women. Men were more likely to report that they regretted something they posted on a social media site. Thirty-seven percent of people regularly scan other sites and "untag" themselves on those sites.

The Pew Internet and American Life Project is one of the most respected research centers on use of social media technology. Their study suggests that people have begun to simplify their online identity management and increasingly recognize the costs associated with personal content that may be available online.

We'd enjoy hearing from you about the issue of social media and privacy. What do you do to monitor your online profile?

Technology and Teacher Observations

A growing trend is for principals to use iPads and other mobile devices to gather information when they observe teacher. A number of apps are now available, some customized for individual school districts. They make it easier and more efficient for principals to gather information and share it with teachers. We have not used, nor recommend, any of these apps but we have talked with principals who routinely use them in their work. Note that not every app is compatible with every mobile device.

Here are just a few of the observation apps on the market.

• eWalk (www.media-x.com/ProductseWalk.html)
• GoObserve (http://observe.goknow.com/)
• Observation 360 (www.schoolimprovement.com/products/observation360)
• LookFor Classroom Observations (http://lookforapp.com/index.php)
• Teachscape Walk (www.teachscape.com/products/walkthrough)

We'd enjoy hearing from you about your use of mobile devices to gather and share information during your classroom observations.

US Supreme Court and Student Online Speech

The US Supreme Court recently declined to review two cases that involved the discipline of students based on student speech on the Internet. One appeal came from the 3rd Circuit. In these cases the Appeals Court said that students who ridicule their principals online cannot be disciplined by school officials because the speech occurred off campus and did not "substantially disrupt" the school. It's a reminder that just because we don't like something that a student might say, it doesn't mean that it can be restricted, particularly if it took place off campus and outside of the school day. Another case the Supreme Court declined to hear involved a student who created a MySpace page about another student. In that case, the lower court concluded that the speech was disruptive and upheld discipline of the student.

Together the two cases remind us of the uncertainty about how to respond to student speech on the Internet. It is clear that students' do have free speech rights. Principals must consider where the speech occurred and must be able to demonstrate a disruption to the school environment.

Laptops Improve Student Learning

The NY Times recently reported on the success of East Mooresville Intermediate School (NC) using technology to dramatically change instruction. Mooresville has seen steady gains in student learning since adoption of their program and graduation rates have climbed to 92%. About 88% of students now meet proficiency standards on state tests in reading, math and science. The district freed up money in many areas and provided each student with a MacBook Air leased from Apple. Old computer labs were eliminated and teachers were provided professional development on the integration of technology. For example, "who needs globes in the age of Google Earth?" The Mooresville story is a fascinating example of the way technology can positively impact students' experience by making learning more engaging, more flexible, and more relevant. You can read the complete story about Mooresville's success here.

Teens' Social Media Experiences

A new study from the Pew Internet and American Life Project shared data about the social media experience of teenagers. The study looked at teens' behavior and experiences using social media. Among the findings:

• 95% of teens 12-17 years of age are online;
• 80% of those online teens use social media.

Teens also shared their experience on social media sites.

• 69% of teenagers who use social media say their peers are mostly kind to one another on the sites;
• 88% report witnessing people being mean or cruel on the sites;
• 15% said they were the target of mean or cruel behavior.
• 90% said they ignored the mean behavior;
• 80% say they defended a victim of meanness and cruelty;
• 70% say they told someone to stop being mean; and
• 21% say they joined in the harassment of others on social media.

Thirty-six percent of teens sought help about online problems. Most (53%) asked for help from friends and peers while 36% talked with their parents.

Most teens (62%) of teens reported that they keep their privacy settings on private so that only friends can see content. Twenty percent keep their site semi-private and 17% keep their site fully public.

These data provide interesting insights into the online experience of today's teens. The full report from the Pew Research Center is available here. We'd enjoy hearing from you about your experiences with teens and social media in your school.